This is the same font as the previous logo. I tried to pick out the word fresh with the words web design. The three boxes simulate the three fruit images on the website. Hopefully they also suggest there's more than just web design and invites the viewer to look further
Different variations on the above, bringing in more colour
I like this although not 100% if the font us modern enough
Here playing around with fonts and outline box. I prefer the 'unfinished' outline as it draws more attention to the word 'fresh'. Also the full box might compete too much with the website as there are many boxes already in the design
After working in a printing company I now understand about colours for printing. I was given 'Process Simulations of Pantone Coated and Uncoated Colours' as I print onto CMYK printers most of the time and Pantone colours can look very different printed this way (oranges are renowned for this, and look sludgy and dull). I've therefore selected various Pantone Colours that will look similar when printed in CMYK printers or by litho printers (spot colour printers). I've used these sheets many times since as it is a huge help when selecting colours for print. Even with web designs I like to select colours that will look similar printed as internet users often print pages and PDFs from websites. Also if I design a website and receive graphic design redesign work as a result, it makes my life a lot simpler!
The final logo
No comments:
Post a Comment