Researching the target group

I thought I'd ask my parents as they are in the target group. They came up with some good suggestions!

• Painting by numbers
• Strictly Come Dancing - but mention famous dancer of that time 'Victor Sylvester'
• DJing! They saw a story on Look North this evening about older people learning to DJ with decks and all the gear! One man said that he was surprised how involved it was but really enjoyed it!
• Dancing in levels. Could step up each level to a dance more challenging. My dad thought it may help entice people in if it's an easy dance to start with, but then step up to a more difficult dance like: Ballroom, Jive, Jitterbug, Twist, Line and ending up Pogoing!!! Could entice people in with the music of their generation: Beatles, Mods & Rockers, Rolling Stones, Eric Clapton, Paul McCartney etc
  
• Tai Chi - again with different levels of difficulty
• Coordination games

They said that the main problem with this is overcoming the fear factor as a lot of older people are unsure about technology. Even though they are older, they still feel the same inside! So maybe a strategy aimed at making them feel young again... "How young can you become?"

One thing I thought of after our conversation was that one of the main ways to target this group would be through younger people who encourage older people to play on the Wii. My parents have both played on it because of a younger friend. My dad played on a Golf game and my mum was almost pushed into playing the Sports game! However she absolutely loved the tennis game! So I think once their on, they could get hooked!

So this got me thinking about something tieing in all generations. Wii Generations! A game which either involves younger people competing against older people or a game which can only be played with two or three generations. I think then more people would buy it and subsequently people in that age group may be more tempted to buy games in future - games by mail order may be a good follow up marketing technique